Culture Meets Creativity

Simple Beginnings, Endless Possibilities

Designing digital platforms and original IP inspired by indigenous imagination.

Let's Kōrero

Platform

A spatial storytelling platform that transforms physical spaces into immersive cultural experiences through mixed reality, revealing stories, architecture, and knowledge as people explore.

Whaitake (In Development)

Whaihanga (Pre-production)

Ao : The Light Of Day (In Development)

Tū : The Origins Of War (Pre-production)

Culture Meets Creativity

Simple Beginnings, Endless Possibilities

Designing digital platforms and original IP inspired by indigenous imagination.

Let's Kōrero

Platform

A spatial storytelling platform that transforms physical spaces into immersive cultural experiences through mixed reality, revealing stories, architecture, and knowledge as people explore.

Whaitake (In Development)

Whaihanga (Pre-production)

Ao : The Light Of Day (In Development)

Tū : The Origins Of War (Pre-production)

Culture Meets Creativity

Simple Beginnings, Endless Possibilities

Designing digital platforms and original IP inspired by indigenous imagination.

Let's Kōrero

Whaitake (In Development)

Whaihanga (Pre-production)

Ao : The Light Of Day (In Development)

Tū : The Origins Of War (Pre-production)

About Us

From The Smallest Seed Of An Idea, Entire Worlds Can Grow

Small Idea is a 100% Māori-owned creative technology studio building digital products, interactive experiences, and original IP. We weave storytelling, tech, and design to craft world-building experiences.

We’re rooted in the belief that great things begin at the source, and that every seed deserves space, time, and the right environment to grow.

What Matters

Cultural integrity, learning, and connection guide our work.

Our Studio

Māori-Owned Creative Studio

Independent studio guided by kaupapa and storytelling.

Seeds to Worlds

Every project starts with an idea and grows with care.

Collaboration with Kaupapa

Open to partnerships that honor kaupapa and craft.

More About Us

Made in Aotearoa New Zealand.

Interactive Platforms

Whakaea will power Whaitake and Whaihanga - tools for immersive AR storytelling and digital pā design.

Our Projects

Explore Our Work

Original IP and collaborative projects - rooted in kaupapa, built for immersive exploration and cultural discovery.

Platform

Whaitake (In Development)

A spatial storytelling platform that transforms physical spaces into immersive cultural experiences through mixed reality, revealing stories, architecture, and knowledge as people explore.

Platform

Whaitake (In Development)

A spatial storytelling platform that transforms physical spaces into immersive cultural experiences through mixed reality, revealing stories, architecture, and knowledge as people explore.

Platform

Whaitake (In Development)

A spatial storytelling platform that transforms physical spaces into immersive cultural experiences through mixed reality, revealing stories, architecture, and knowledge as people explore.

Platform

Whaihanga (Pre-production)

An XR tool for designing digital pā sites with cultural integrity and creative freedom.

Platform

Whaihanga (Pre-production)

An XR tool for designing digital pā sites with cultural integrity and creative freedom.

Platform

Whaihanga (Pre-production)

An XR tool for designing digital pā sites with cultural integrity and creative freedom.

Ao : The Light Of Day (In Development)

An atmospheric open-world fantasy adventure, interwoven with Māori myth and lore.

Ao : The Light Of Day (In Development)

An atmospheric open-world fantasy adventure, interwoven with Māori myth and lore.

Ao : The Light Of Day (In Development)

An atmospheric open-world fantasy adventure, interwoven with Māori myth and lore.

Tū : The Origins Of War (Pre-production)

A mythic character study re-imagining traditional stories through a cyberpunk lens.

Tū : The Origins Of War (Pre-production)

A mythic character study re-imagining traditional stories through a cyberpunk lens.

Tū : The Origins Of War (Pre-production)

A mythic character study re-imagining traditional stories through a cyberpunk lens.

Take A Closer Look

Ideas Begin Here

Cultural Experiences, Original Worlds, Crafted With Care

Open to thoughtful collaborations and licensing opportunities. Get in touch to explore possibilities.

Let's Kōrero

View Projects

Explorations

Ideas, Experiments And Insights From Small Idea

Discover experiments, concepts, and creative reflections across games, animation, AI, XR tools, and storytelling.

View All

Visual

May 27, 2026

At The Source: The Meaning Behind Our Logo

A seed, a drop of water, and the philosophies that ground Small Idea.